Gas is a leading Italian premium brand. Its founder, Claudio Grotto came into the fashion business from the world of music in the early 70s, deciding to continue the family tradition. Acquaintance with famous Italian and foreign groups and communication among the youth music environment led Claudio Grotto to the understanding that there is a great need for fashionable modern clothes. This is how the Gas brand came about. The key to success was the novelty of the model range, and the main bet was made on high-quality denim. At the heart of the Gas style is unconventionality combined with simplicity and versatility. Thoughtful silhouette lines and details combined with innovative denim processing create an image that has won millions of fans around the world.